Monday, March 26, 2012

Things I Never Knew Existed, Part the Third: Beef!

Every so often, when you're looking up references for paper boilerplate, or to flesh out a new post, you come across references in other fields you've never seen before. Bonus if they have catchy titles or shiny logos.

While researching a follow-up post on pink slime, I encountered a few new-to-me food science logos.

First, we'll check out the Institute of Food Technologists. Organizations like this keep one foot in chemistry, and one in agriculture - they usually have symbols that evoke both, and this looks par for the course. Two leaves are pulverized, and then added into the test-tube shaped space between "I" and "F." (The first line on their 'about' page encourages me to "Envision what the very best minds in food science can achieve when they work together")

Next, see the American Meat Institute, whose blood- red 3-letter logo looks just like a porterhouse steak, right down to the white spaces (marbling?). I guess nothing says "meat research" quite like, well...meat. (The site includes some not-so-subtle wordplay, inviting you to "Meat AMI...")

Later, I found myself digging through piles of government info, which meant downloading public-access documents from the GPO. Not heard of it? It's the U.S. Government Printing Office, which produces forms and booklets, and helps increase federal transparency (and they run an online bookstore!).

The GPO logo is sleek and formal, with a nod towards typesetting, and an homage to the digital age in the "O." (Although that might also be an 8-bit Nintendo graphic, I'm not too sure...)

1 comment:

  1. One imagines that if you worked for the American Meat Institute, that you would eat well -- I'd hope, anyway.