101 Signals, WIRED Magazine's latest compilation of "...best reporters, writers, and thinkers on the Internet" just went live. They've broken down the list, which includes blogs, Twitter, and Tumblr feeds, into chunks: Business, Design, Consumer Tech, Gov't & Security, Culture, and Science.
Here's the Science group. A distinguished bunch, but guess what?
Not a chemist among them!!!
Sure, we've got great, well-known personalities like Ed Yong (Not Exactly Rocket Science) and Randall Munroe (xkcd), Phil Plait and Robert Krulwich. I see plenty of physicists, biologists, astronomers, geneticists, and science writers, but no chemists.
And yet, two Tumblr accounts with the word "f*ck" sprinkled in (Classy, WIRED, classy).
I suppose Maggie Koerth-Baker, who has written about chemistry several times, is the closest we get to full representation. But she's plugged as the BoingBoing science editor / NYT columnist, with nary a mention of chemistry to be found.
So, what gives? Folks on Twitter have suggested a few issues with the chemblogosphere, from "in-reach" in place of outreach, to a tendency to "punch-down," or even (gasp!) that our stuff just doesn't appeal to a mainstream audience.
All valid points. Well, allow me to retort: An aspect of chicken-and-the-egg surely works behind these listicles. Although we haven't fully ironed out all of chemistry bloggers' quirks yet, not featuring our blogs in mainstream offerings just exacerbates the problem!
How can we be part of the solution,* if we can't even get in the door?
In case a WIRED staffer happens upon this post, please consider the following widely-followed, high-quality chemistry blogs to include in your next collection:
In the Pipeline
The Curious Wavefunction
*Please don't say, "If you're not part of the solution, you're part of the precipitate." We've all heard that one.