A Tasty New Development

Hey there, readers! You may have seen the chatter this morning, or perhaps you've seen Carmen's or Andy Revkin's write-ups?

It's time to hear it from the dog's mouth: I'm now part of the Food Matters family over at Scientific American!

Now, this doesn't mean I'm closing up shop here at Just Like Cooking; far from it. Following Ash's example, I'll write about my love of food chemistry over there, and my love of [everything else] over here. Sound good?

Have a peek at Bora's intro post to learn more about all the new faces, and check out all the smart things my co-authors have written over the years.

Looking forward to this exciting new adventure. Thanks again to everyone who made it happen, and for all of you here at JLC for reading.

Link Farm: Chemistry Communication

Blogs, like any medium, shift, change, and grow over time. At first, I devoted my humble corner of the internet to food chemistry. After a while, it became a tool to root out misconceptions about chemistry in popular culture.

Well, to borrow a phrase from Click and Clack, I've come around for the "third half of the show" - figuring out how to bridge the gap between the growing public desire for accessible, informative, entertaining science content and chemistry's approach to that communication. A lot of terms have swirled around this issue: "punching down," #BogusChem, "Inside Baseball," 'in-reach' not outreach, #chemophobia, and "dumbing down," to name just a few.

Thanks for the tip about the magnets, Andre!
(P.S. Yes, I know "D" isn't an element)

This post will serve as a (growing) collection of pieces dedicated to thoughtful chemistry outreach.
Readers: Have a favorite post I haven't included? Send it along in the comments.

Janet Stemwedel, Doing Good Science: "When we target chemophobia, are we punching down?"

Chad Jones, The Collapsed Wavefunction: "Punching down? I don't remember swinging at all."

Ash Jogalekar, The Curious Wavefunction: "Where's the chemistry lobby? On why we need a National Center for Chemical Education."

See Arr Oh, Just Like Cooking: "The Chemistry Popularity Conundrum"

Michelle Francl, Slate: "Don't Take Medical Advice from the NY Times Magazine"; Nature Chemistry: "How to counteract chemophobia";

Paul Bracher, ChemBark: "Combatting Chemophobia"

Rebecca Guenard, Atomic-O-Licious: "Chemistry Isn't Just About Chemicals"

Science 2.0: "Chemophobia - The Unnatural Fixation of Activists"

Chemjobber, Dr. Rubidium, See Arr Oh, Chemjobber: "Chemistry Avengers" (podcast)

Marc Leger, Atoms and Numbers: "Consider the audience when addressing chemophobia"

Chris Clarke, Pharyngula: "Did you know douchebags are full of dihydrogen monoxide?"

Andrew Bissette, Behind NMR Lines: "In defense of #chemophobia"

More to come...