Familiar themes pepper his prose: the tension between "curiosity-driven" and "directed" research, between organizational behavior, motives, and rewards, and several pressing calls to action. After setting some ground rules and introducing us to his main actors - academia, industry, and government - George shifts his essay towards some familiar* grand challenges:
"What is called 'chemistry' now may only be a distant cousin to the chemistry of 50 years from now."Origin of Life. Informatics. Energy generation, storage, and usage. Cognition. Human augmentation. Death. In twenty-two points, he covers the entire human experience from life to death, from single cells to complex global societies, then leaves himself two outs: numbers 23 ("All the rest") and 24 ("Combinations with adjacent fields").
"Chemistry tends to be excessively modest in its ambitions. Excessive ambition might sometimes be a better strategy."Hold on for a minute...anyone feel a strange sense of déjà vu? For the past three decades, Whitesides has been in the business of not just inventing the future, but actively predicting it as he goes:
2013: Reinventing Chemistry - RSC Roadshow
2013: Memo to Chemists: Move Away from the Molecule
2013: A Glimpse Into the Future of Diagnostics
2012: Whitesides on Discovery and Development
2011: Whitesides & Deutch on What's Wrong with Academia
2011: Chemistry and the Worm
2010: Towards a Science of Simplicity
2007: Revolutions in Science
2004: Assumptions: Taking Chemistry in New Directions
2001: The Once and Future Nanomachine
1999: Complexity in Chemistry
1995: Holy Grails of Chemistry
1990: What Will Chemistry Do in the Next 20 Years?
1988: Materials for Advanced Electronic Devices - Chemistry for the Future
1986: The Role of Chemistry in Materials Science
Certainly, this essay reads like anything other than a traditional chemistry text. We hear about chemical granfalloons** -- who are synthetic organic chemists, anyway? -- catalytic networks, Facebook and Twitter ("avatars of social engineering"), and even the rather Huxleyan concept of population control. Pasteur's quadrant, aka the choice of research that solves social problems while inventing fundamentally new science, represents for Whitesides the idealized goal, though he admits we're presently much more stuck in the "Liebig apprentice model" of traditional research groups.
Especially resonant for me were the areas Whitesides identifies at collaborative interfaces: megacity logistics and cancer prevention involve far more cooperation along "unfamiliar boundaries" than I had perhaps realized: social, environmental, computational, psychological, and (of course) chemical.
|Flying cars - Still not a priority for chemists...yet.|
I found Whitesides' friendly, casual conversation with the reader, breaking down traditional scientific narrative for a personal exchange, rather refreshing. You can actually hear him speaking through the page, his calm, familiar cadence and confident, challenging affect. Recall that George himself has opined often on just how to communicate scientifically; looks like he indeed follows his own presciptions.
I recommend a full read-through for those so inclined. I'll close this meta-review with two points. First, a strong piece of advice from Whitesides' 2007 Priestly Medal address:
"Chemists are the natural leaders for much of the research that needs to be done. But physicists can learn molecular detail, and biologists can learn differential equations. If we do not wish to work on these problems, others certainly do. If it is not our revolution, it will be someone else's."Finally, Whitesides offers a poignant answer to the age-old stuck-on-an-airplane question: What do chemists do? I won't give away the answer here, but suffice to say it's both more direct and more engaging than how I've traditionally answered. Go have a look.
*So familiar, in fact, that he references two of his own previous predictive essays. See also, from Philip Ball, here.
**I'll follow professor Whitesides' daring example of directly citing Wikipedia for this Vonnegut quote.