Saturday, August 27, 2011

Synthonix Rings Up an Advertising Coup

Gotta hand it to 'em: Synthonix sure can print a convincing ad!

One of these things is not like the others! Credit: Synthonix, Inc.
The Wake Forest, NC company has taken out a few full-page ads in C&EN: clean, simple black structures on white backgrounds, illustrating the wide variety of oxetane, azetidine, and spiro-heterocycles intended for stitching into med-chem lead molecules. But their latest ad, a portion of which is shown here, takes the cake.

As any Linnaean taxonomist can tell you (*Kings Play Chess On Fat Grey Stools, anyone?), classification runs deep in the scientific blood. When you consider the sheer number of organic molecules that can exist (10^60 potential molecules of 500 MW or less?!), please forgive the namers for getting a little punchy. Molecules garner nicknames based on their appearance (propellanes, cubanes), their smell (putrescine, cadaverine), or other chemists (bullvalene)!

The naming convention for small, 5-membered heterocycles proceeds thusly: start with Latin or English names of the heteroatom, and add "ole" to the end (rhymes with "pole" or "coal," not like Olé!).

Phosphorus? = phosphole. Sulfur? = thiazole. And arsenic...?

(I'll let you figure that one out)

 (*Kingdom, Phylum, Class, Order, Family, Genus, Species...Bio 101 FTW!)



12 comments:

  1. No, no, it's King Philip Crosses Oceans for Good Spices!

    ReplyDelete
  2. @CJ - Boy, did you ever learn it wrong! :)
    Was it Roy G. Biv, too? Perhaps lefty loosey, righty-tighty?

    ReplyDelete
  3. They never warned us about Tribes, Infra-Orders, or Infra-Species! Gaaaaah!

    ReplyDelete
  4. King Philip Comes Over for Good Soup!!

    ReplyDelete
  5. No, no. Its, "King Philip Cried out, For Goodness Sake!"

    ReplyDelete
  6. Friend, this web site might be fabolous, i just like it.
    biker cross rings
    biker cross rings

    ReplyDelete
  7. Hello There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll certainly comeback.
    biker cross rings

    ReplyDelete
  8. Buy online pure indica strain

    Buy online pure indica strain & Girl Scout Cookies strain on bestgradebud.com at best quality and best price , order now to get best product

    See More:- https://bestgradebud.com/product-category/indica/

    ReplyDelete
  9. Very good article post. Really looking forward to read more. Really Cool. 토토사이트

    ReplyDelete
  10. Your style is very unique compared to other people I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this page 경마

    ReplyDelete